Advertising company The Foundry is in hot water with Disney over a risque booze ad using Snow White and the Seven Dwarfs that shows the princess in bed with her little friends as the obviously nude and rumple-haired "Ho White" blows an after-sex smoke ring. According to the British publication Telegraph, "the loveable dwarfs Sleepy, Happy and Doc are rebranded Filthy, Smarmy and Randy - supposedly to represent different types of drinkers." (I'm wondering why Grumpy is still grumpy, but perhaps it's because he's off at the other end of the bed? I digress.)
Disney was rather displeased with this ad for Australia's Jamieson's Raspberry Ale, which uses an "anything but sweet" tagline. (The official website is down.) The agency claims that it's had "a little bit of contact" with Snow White license-holder Disney, but I have a feeling it's been more than a little. I mean, Disney releases those classic DVDs every, what, five years and then closes the vaults once again?
Generally North American advertisements are more prudish when it comes to sex, so while the general US consumer (like, say, me) might find this ad stupid and sexist, it seems the greater concern is the copyright issue. However, It's highly unlikely that Disney would have licensed the image of Snow White to be used for this ad campaign, anyway.
However, slutty Snow White costumes for Halloween? I guess Disney licensed those! (Ahem, see below ...)