Just when you thought it was safe to assume the mega horror franchise would once again own another Halloween at the box office, Friday estimates are showing thatParanormal Activity($7.5 million) beat Saw VI ($7 million), despite the fact that the latter is playing on over 1,100 more screens than the former. Could this finally be the year that a Saw film tanks at the box office? Could Paranormal Activity be the movie that keeps Jigsaw in check? And if Saw VI loses the weekend box office to Paranormal Activity (which early estimates are indicating), what will this mean for the Saw franchise moving forward?
Whether or not you liked Paranormal Activity, you really do have to give it props for being one of the most successful underdog flicks in history. Do you realize that if the film somehow manages to pull in a total of $100 million at the box office (after this weekend it could climb above $60 million), it will become the most successful Paramount film in modern history? As Deadline Hollywood points out, the movie was acquired for $300k and the studio only spent around $10 million on prints and advertising, so, says a DH "insider", "this will be the best return Paramount has ever had." I'd like to repeat that because it's definitely worth repeating: This little indie film could give Paramount the best return it has ever had. Remarkable.
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