Unless you live on a blissful island that lacks an Internet connection, it's hard to avoid the clunking marketing machine that accompanies the release of any of Hollywood's big-budget, blockbuster hopefuls. No longer can one simply watch a trailer or read an interview, as those outdated marketing elements are now being rolled together in a new PR buzz word: The Experience.

Take for example ThisIsTheEnd.com, a site which, to its credit, clearly confesses to being part of the "2012 Movie Experience". It's filled with planned 'viral' videos that illuminate some of the details of Roland Emmerich's upcoming journey toward complete destruction of all mankind. And while most of the early videos are quite boring, the honchos behind them have decided to spice things up by including YouTube videos of Charlie Frost, a self-confessed paranoiac that firmly believes the Mayans are right about the end of times (hint: they are not).

What's interesting about the videos, which are otherwise forgettable, is that Charlie Frost is played by Woody Harrelson. Now I haven't seen the movie, so I can't say how much of a role Harrelson plays, but he is officially listed in the credits, so either he shares more running time with John Cusack and Amanda Peet than previously thought, or his role exists so as to extend this ad campaign.

Check out the two videos below; which are amusing because of Harrelson, but sport a YouTube view count that I'm betting is a lot lower than Sony was hoping for.
categories Sci-Fi