Drew Barrymore's Whip It (260 screens) opened seven weeks ago and still hasn't broken even on its initial cost. What's going on? When I walked out of the press screening, the critics were all buzzing about how much fun they'd had. The reviews were stellar: it has an 82% on Rotten Tomatoes. But somehow this critical enthusiasm just didn't translate for viewers. Something about tough chicks beating each other up during roller derby games just didn't appeal to the masses. Maybe it's because the movie is supposed to be set in Texas and was actually shot in Michigan. Maybe it's because our hero Bliss Cavendar (Ellen Page) was supposed to fall in love with a cute boy (Landon Pigg) who really wasn't very interesting, and you actually root for them to break up.