NetflixNetflix knows where it's at when it comes to the rental biz; more and more, folks want to stay at home and watch movies instantly. We don't even want to wait for those happy little red envelopes any more. Nope, if it's not on our Xbox 360, PlayStation 3, or computer, we get all squirrelly. (Okay, maybe that last part is just me.) And IFC is also on the cutting edge of home entertainment in its steadily growing on-demand offerings, including their IFC Festival Direct program, where you can watch a selection of movies that have played during recent festivals, and the In Theaters + On Demand program, which offers at-home viewers the chance to see indie flicks the same day they premiere in what's usually limited release.

Now Netflix and IFC have sealed the deal for a partnership that gives Netflix access to 53 IFC releases to be streamed online to whichever platform you like, starting today.

I would guess that if this experiment takes off, we'll be seeing more IFC goodies on Netflix, but for now, you can see docs like The Thing Blue Line and Gates of Heaven; international films from Catherine Breillat, Christophe Honoré, and Alfonso Cuaron; and Joe Swanberg; and plenty of other flicks like The Brother from Another Planet, Nights and Weekends, and more. Check back later for the full list and more details on the launch of this new project.

Have you watched any of the IFC On Demand offerings, especially if they're for releases not otherwise available in your area? Do you think this is another death knell for the indie video store, or a really, really good idea to help spread the word about otherwise underseen independent films in a struggling market? Or both?
categories Movies, Cinematical