Though early rumors suggested the film was going to clock in at over three hours, 20th Century Fox claims James Cameron's Avatar will instead clock in at 150 minutes (or 2.5 hours), or about 156 minutes if you count the credits. The main reason why the film will run under three hours is because of the IMAX showings. Avatar will open in about 180 domestic IMAX theaters on December 18th, and because of the way the IMAX system is set up, the theaters that aren't converted over to digital projection can only hold about 170 minutes worth of film. But while Cameron's final edit came in significantly under 170 minutes, there's no saying whether there will be a cut on the DVD that will run over 170 minutes. According to The Hollywood Reporter, Avatar will open on a minimum of 5,500 screens, with almost half of those screens equipped to show the film in 3D.
In other Avatar news, two new featurettes were released online toward the latter part of the week. IGN UK unveiled one behind-the-scenes video focused primarily on the realistic sci-fi equipment created for the film, and Coke Zero released a video that introduces Stephen Ling's character, Col. Quaritch, and reveals a whole bunch of new footage. You can watch both videos over at SciFi Squad.