Want to know exactly how badly Fox fumbled the marketing for Avatar? Just look at Disney's marketing of Tron: Legacy, a movie that is still a full year away but already has the geek population ferociously excited and the public aware of its existence. THIS is how you market a motion picture. Take note, Fox.
Perhaps to celebrate the fact that the film is approximately one year and a day away from release, Disney has released a new poster that shows us nothing we haven't seen before, but still looks slick and pretty (Disney could sell this entire movie on those light cycles if it wanted to). The poster also comes with a new image from the film and an official synopsis:
"TRON: LEGACY is a 3D high-tech adventure set in a digital world that's unlike anything ever captured on the big screen. Sam Flynn (GARRETT HEDLUND), the tech-savvy 27-year-old son of Kevin Flynn (JEFF BRIDGES), looks into his father's disappearance and finds himself pulled into the digital world of Tron where his father has been living for 25 years. Along with Kevin's loyal confidant Quorra (OLIVIA WILDE), father and son embark on a life-and-death journey of escape across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous."
Okay, confession time: I haven't seen Tron. It's somewhere near the top of my science fiction list of shame and I'll rectify that sometime soon. In the meantime, I'll exist as proof that this is a great marketing campaign: I'm still interested in Tron: Legacy despite having no attachment to the original. At the very least, it's going to be a visually stunning experience.
Tron: Legacy will attack your eyes with ferocious 3D amazing on December 10, 2010.