In about a month, some football team will be playing some other football team at the Super Bowl. I'm not sure who will be on the field, nor do I much care since my team is already out. But I'll still be spending my February 7 at a Super Bowl party. I'll just be concentrating more on the seven layer dip and waiting for the game to be interrupted by the real entertainment, the Super Bowl commercials. And since I'm a movie lover, I'm especially looking forward to any new trailers that show up that evening.

Advertising Agehas a rundown of which companies have bought Super Bowl spots this year, including three movie studios. One of these, Paramount, has revealed that it will be promoting Shutter Island, The Last Airbender and Iron Man 2 during the first and second quarters of the big game. The other two studios, Universal and Walt Disney, are being a bit more secretive, though Advertising Age shares its ideas of what trailers we'll likely see. Given the inclusion of Upin last year's mix, the one certainty is that we'll see an ad for Disney/Pixar's Toy Story 3.

It's interesting to look at last year's spots, because some of the film's advertised, specifically Year Oneand Land of the Lostwere big disappointments at the box office. Then, of course, there was the marketing travesty involving a 3D commercial for DreamWorks Animation's Monsters vs. Aliens. Besides misrepresenting the film in an antiquated type of 3D that doesn't do the movie or new technology justice, there were too many Super Bowl viewers who lacked 3D glasses, whether due to a shortage or complete unawareness of the necessary specs.