With the news about Spider-Man 4 no longer moving ahead, what's Paramount to do? Promote another superhero, of course.
Variety reports that Spider -Man's loss is Thor's gain.
Thor was previously set to open May 20, 2011. The plagued production of Sony's Spider-Man 4 left a gap in the May 2011 release schedule. Disney quickly changed the Pirates of the Caribbean: On Stranger Tides into that slot, neatly filling the blockbuster gap. Pirates 4 didn't have a release date set before yesterday. Paramount has also taken advantage of the gap by moving Thor up by two weeks.
Two weeks may not seem like much, but it can make a huge difference in box office draw when there are competing blockbusters, particularly in the summer. With Pirates being an established franchise, and Paramount's Thor being untested, any foothold Thor gains before taking on Captain Jack Sparrow is unlikely to be wasted.