The one thing you can count on in the world of fandom is that there is someone out there who will take it a little too far: enter The 'Avatard'. Like their much-maligned cousins, the Twihards, Avatards are devoted fans of the world of James Cameron's fantasy action, and its inhabitants, The Na'vi. They paint themselves up, organize facebook pages and fan sites, and if you take a quick look around the net you'll find wikis going into obsessive details of Hometree schematics, Na'vi Yourself applications, 3D Pandora chat rooms, and handy guides to speaking Na'vi. But not everyone is feeling the love ...

In an article by Andrew Pulver over at the Guardian, he questions the devotion to a film that by his standards is "a Yes album cover come to life." And while I don't share his opinion, I can't help but empathize with the feeling of not understanding what all the fuss is about. There is no doubt about it, Cameron made a technical masterpiece, and the movie is a first rate 'popcorn' flick (even though a few elements of it were a tad 'recycled' ), but using the film as a tool of social and political commentary? Not on your 'tìrey'.

As cultural phenomena go, Avatar has definitely hit the big time (you know things are big when there's even a psychological syndrome associated with the film). According to CNN, a topic thread entitled "Ways to cope with the depression of the dream of Pandora being intangible," has received more than 1,000 posts from people experiencing depression and fans trying to help them cope." -- and you thought those Twihards were nuts ... brother, we ain't seen nothing yet.

Now I'll turn it over to you out there: are you a self-professed Avatard, or, like me, are you starting to think that we are all taking this film a little too seriously? Sound off below...
categories Cinematical