Credits are often in one eye and out the other. And sometimes they don't even get that. Gone are the days when all the names flash before the feature even starts. The lists are just too long now, and once the screen goes black and that seemingly unending line of names starts to scroll, it's easy to tap out. Beyond the actors we like, the main names we decide to look up on IMDb, they're irrelevant ... as far as our attention spans are concerned.

In some cases, it makes sense. With the number of people that have some hand in any given feature, it's just not possible to follow, recognize, or note every name. But we take it so much farther than that -- most specifically and notoriously with writers. They might come up with the story, craft the words that will either make a film soar or sink, but their importance is minimized -- not just in the industry, but also in the public-at-large. We demand good cinema and entertainment, but do we do anything to insure it? Do we as fans do anything to help or support the writerly source?

I'm guilty of it myself, most notably this year where Up in the Air is concerned. Did you know that the WGA ruled that Jason Reitman isn't the sole writer of the film? Did you ever think or wonder why the name Sheldon Turner is included when Erik Childress mentions the film in his awards coverage?
categories Awards, Cinematical