I'm no shrink, but I'm fairly certain that When in Rome suffers from multiple personality disorder. The writers David Diamond and David Weissman, for whom we can thank for Old Dogs, apparently couldn't decide if When in Rome was supposed to be slapstick, romantic, or even slightly dramatic, so we're treated to a whirlwind of scenarios that don't add up in the end.
It seems that our protagonist Beth (Kristen Bell) suffers from the same disorder. Career Woman Beth is addicted to her Blackberry and claims she's waiting for a guy whom she loves more than her super-awesome job at the Guggenheim, but it sounds so forced, it's like not even the character believes it. Career Beth comes with two funky assistants and a slightly sassy gay man who seem to be her only friends. "Eff My Life" Beth runs into poles and is publicly humiliated by an ex at an art event she put together; as all eyes turn to her, the heel of her boot breaks. When she gets home, her little sister comes over to announce she is getting married in Rome in two days to someone she met in first class. Sensitive Beth has been burned by love (specifically her ex, played Lee Pace, looking sadly douche-tastic) and is, of course, the product of a bitter divorce; she uncharacteristically snuggles up with the best man at the wedding, Nick, while they're dancing after the ceremony. Wacky Beth gets drunk at said wedding, jumps in the Fountain of Love in her wedding dress, and steals coins.