Warning: The above picture may contain content that boys won't like, including a female and that female's really long hair.
Last week I attempted to figure out why, exactly, Disney decided to change the title of their upcoming animated film Rapunzel to Tangled. After sending a couple emails to Disney, the only response I received was that it was "a filmmaker decision". A filmmaker decision ... to change the title of a film from one that immediately has a familiar, built-in audience to one that, in all honesty, is kinda boring? I originally figured the title change may have had something to do with them altering the traditional Rapunzel story enough that it warranted a completely different title, though Disney's weird "can't say anything about that, sorry" reply was just too odd. So I figured, eh -- why make a whole lotta something out of nothing, and I dropped the idea for a story ... until today.
Looks like The Los Angeles Times was in the mood to do a little more digging, and what they found out was that Disney changed the title because they wanted it to appeal to more boys. Not that Tangled immediately shouts out, "Hey boys, there are boys who do lots of cool boy things in this, so come see it!" ... but after the Mouse House apparently blamed Princess and the Frog's box office failures (yes, $222 million worldwide is not good enough these days) on the fact that boys were turned off by the word "Princess" in the title, a move to strip Rapunzel of her identity was commissioned ... because, ya know, Cinderella, Snow White, Sleeping Beauty, Mulan, Beauty and the Beast and The Little Mermaid never really had much success with their girl-ish titles either, right?
Says Ed Catmull, president of Pixar and Disney Animation Studios: "We did not want to be put in a box. Some people might assume it's a fairy tale for girls when it's not. We make movies to be appreciated and loved by everybody."