Temperature Reading
is a new feature here at Cinematical where we'll check in with a film months before its release to gauge the audience temperature and see whether or not the early buzz is sticking enough to heat up your anticipation meter.

I chose Scott Pilgrim vs. The World for the second installment in this Temperature Reading series (read the first installment, on Tron: Legacy, here) because its newly-released trailer was one of the more buzz-worthy items being passed around in geek circles across the internet last week. The film, directed by the geek-friendly Edgar Wright (Shaun of the Dead, Hut Fuzz), is based on a comic book that not a lot of you have read or probably even heard of. It's tailored to a specific fanboy-ish audience - like the kids who thought experimenting with psychedelic drugs and playing lots of old school arcade games at the same time might've been a pretty rad idea. Of course, depending on who you talk to, it was a pretty rad idea.

The easy description -- and the one Universal will probably try to sell most -- is that Scott Pilgrim is about a guy who falls for a girl, but must defeat her seven evil ex-boyfriends before he can truly win her heart. One look at the trailer, though, and you'll realize the comic and the movie go about telling that story in some extreme and unique ways -- blending genres left and right; incorporating video game elements into the narrative, and so on and so forth. Funnily enough, the only thing that grounds this film so far is that it stars Michael Cera, an actor the studio can use to market to a more general audience. He's also an actor who can earn some serious geek cred if he gets this one right. But then again, if the film doesn't live up to expectations, look for Cera to also be the first one blamed.
categories Movies, Cinematical