When Ben Stiller decided he wanted to appear as one of the Na'vi from James Cameron's Avatar during this year's Oscars, the actor had to spend hours in a make-up chair. Lucky shoppers at LA's The Grove on April 16th won't have to put in nearly as much effort to look like the blue citizens of Pandora when an interactive Avatar exhibit goes live at the outdoor shopping venue.

The event, which is designed to celebrate the DVD and Blu-ray release of Avatar -- due at retailers on Earth Day, April 22nd -- is co-sponsored by Twentieth Century Fox Home Entertainment and Inwindow Outdoor. It will feature state-of-the-art facial recognition technology that will turn fans into characters from the film in real-time.

The exhibit will be a 60' x 10' freestanding, decorated structure encircling the main statute at The Grove and will feature three "morphing stations." As shoppers approach, the cutting edge facial recognition technology will lock in and transform them instantly into the blue-skinned creatures from the film. It doesn't end there, though. Once done, users can enter their email address through a touch-screen and have video of their transformation emailed to them. Apparently, they'll also be able to acquire a DVD of the effect as well, but that will cost Earth money.

Finally you can stop watching all those Avatar make-up tutorials, which are kind of disturbing and get Na'vi'd up -- almost for realsies.
categories Features, Cinematical