AMC Entertainment consistently comes up with new and innovative programs for their cinemas, such as those marathon screenings of Best Picture and Best Documentary contenders they hold prior to the Oscars. And now they've got a new idea for the benefit of the movie lover: AMC Independent (AMCi), a program that brings indie films to AMC multiplexes otherwise reserved for Hollywood fare. Four new films kick off the concept. They include Nicole Holofcener's latest, Please Give, the documentary Babies, a Benjamin Bratt drama called La Mission (directed by his brother Peter) and Raymond De Felitta's City Island, starring Andy Garcia.

AMCi will be available at 60 locations, though these are all in big cities where arthouse cinemas might already be found. For example, New York City is unnecessarily on the list given that those four "small" titles are playing elsewhere in the Big Apple anyway. Same goes for Los Angeles. This is a similar issue to the Documentary Oscar showcase AMC had a few months ago, in that it doesn't cater to the many areas with no exposure to indie cinema exhibition at all.
categories Movies, Cinematical