It's inevitable. Turn on most giallo films and you're bound to see that familiar green bottle with the yellow label. It can only be one thing -- J&B Scotch Whisky. There's a J&B delivery man in Your Vice is a Locked Room and only I Have the Key; the liquor is served poolside in Black Belly of the Tarantula; Perversion Story features some pervy product placement; and the list goes on and on.
The scotch blended whisky has a long history, having been originally founded in 1749 in London. This was the drink of high society, which is amusing considering its cult film associations today. The company was originally called Johnson & Justerini until it was bought by Alfred Brooks and renamed Justerini & Brooks in 1910. In the 60's, J&B was aimed at the export market mainly in Europe, America and Korea. It even won six Queen's Awards for export, which is the highest honor for British businesses.