The viral campaign for Super 8 is chugging along despite the fact that audiences know next to nothing about the movie. Or maybe the viral campaign isn't chugging along because of the fact that audiences know next to nothing about the movie. People sure are digging into it, though, and what they're bringing up may be related to JJ Abrams' mystery sci-fi film... or it may be absolute coincidence...

Personally, I want to believe that it is coincidence because I think that most viral movie campaigns are not sufficiently rewarding to the fans who spend hour after hour of their free time helping to promote a movie, but these recent developments regarding Super 8 are a little too eerie to be happenstance. MovieViral.com has a great re-cap of the events and all the corresponding links to all the relevant discoveries, so please do head there to follow the rabbit hole, but the basic gist is that some fans cleaned up an image from the Super 8 website to the point where they could identify a few items in a room. They then, for whatever reason, decide to search Craigslist for those items and, surprise surprise, they found an estate sale originate from a rural part of South West Virginia selling similar looking items...

How does it tie into the movie? Does it even? Who knows, but if you want to join the searching fun, MovieViral.com has all your necessary signposts.
categories Sci-Fi