Minions in 'Despicable Me''Despicable Me' supervillain Gru may have had a hard time stealing the moon, but he should be over the moon about this weekend's box office take. The film not only conquered the chart but also grabbed about $20 million more than even the most optimistic predictions.

Universal's 3-D toon earned $60.1 million according to studio estimates -- pretty good considering it's based on an unknown property, plays to adults in ways that go over kids' heads and has had to fight for 3-D screens against the still popular 'Toy Story 3.'

But the film received strong reviews, citing a winning performance by comedy MVP Steve Carell as Gru, and Universal cross-promoted it well, both on its NBC group of broadcast and cable TV channels, and with merchandising partners like IHOP and Best Buy. (Those little yellow "minions" are everywhere!)