The DVD rental service Redbox has already helped put Blockbuster on deathwatch notice, and now the company has its sights on the Netflix-dominated segment of the home entertainment market. Though a concrete plan is not worked out, Redbox is looking to the web and figuring out the best online distribution model with which to compete with Netflix and others. According to a report from Bloomberg, it's not even definite the company will make the digital leap, though they would be stupid not to.

So now all we can do is wonder what strategy they'll choose. Would the online Redbox entail mail-delivery discs? Just streaming titles? Either way, this would be a way to open their exposure beyond physical kiosks in supermarkets and on sidewalks while also expanding the amount and selection of movies they offer at one time (so the kids can have the option to see Free Willy whenever, for example) The only ways they can really compete with a popular service like Netflix is to carry as many if not more titles -- some of which can come through further exclusive deals with studios -- and set up a subscription-based plan that's cheaper.
categories Features, Cinematical