Leonardo DiCaprio once posed the immortal question: "What's in a name?" But instead of allowing his beloved Claire Danes to answer, he just kept prattling on about roses and feet and the next thing you know they're both dead in a sea of neon crucifixes. The moral of the story: Titles matter. I mean, that tragedy was almost calledRomeo & Ethel, The Pirate's Daughter. What's more, that story actually was once called Romeo and Juliet, but it wasn't until Baz Luhrmann infused it with that sexy ampersand that anyone cared. Proof, meet pudding.
Hollywood has long understood the power of a strong title, and films are often endlessly renamed throughout their long production cycles in order for the studio to arrive at the perfect thing to slap on the marquee. While that practice hasn't prevented a few truly terrible titles from getting out there (I'm looking at you, Ballistic: Ecks vs. Sever... but I'm not really looking at you, because that would be painful), some films heading for certain disaster have been able to dodge that bullet at the last minute. Just this month, in fact, two such movies have avoided that fate.