Bit by bit, studios are being shocked by revelations of female buying power. First came Sex and the City, the adaptation that brought in the big bucks and suggested that women were interested in what was being put on the big screen. Then came Twilight, which revealed that young women could become an unstoppable fan unit to bring down ComicCons and shake the hallowed halls of boy fandom. Now BlogHer is opening up studio eyes as the folks at Twentieth Century Fox get in on the world's biggest networking event for women.

Variety reports that Fox's home entertainment division has become one of the conference's sponsors, and see "mommy bloggers are the most fertile marketing demo to come along since comic book geeks." Executive Mary Daily says: "There is an enormous community of women who look to other women for advice, and I realized we needed to tap into that."
categories Movies, Cinematical