Variety just announced that Robert De Niro will star in the third installment in the wildly popular Italian romantic comedy Manual of Love series. While none of the entries in the series have been released in the US, both were big hits in the domestic box office, featuring big local comedians like Carlo Verdone.

For those that don't have an interest in contemporary Italian cinema, it should be noted that the Italian film industry is notoriously insular. Meaning not only is it not surprising that most Americans are only hearing of this franchise now that Travis Bickle has joined the cast of the third entry, but also that neither Manuale D'Amore 3 nor its two predecessors will ever likely be released States-side.

This means that producers and studio executives consider these film's style of comedy to be too provincial, whatever that means, and hence just don't want to take a chance on a potentially receptive new market here in America. Also De Niro will speak Italian for the role naturally, as pretty much everything in English language is dubbed into Italian in Italy, save for the junky reality shows on MTV Italia (I don't know why this is but it's very strange to watch Next in English with Italian subtitles).

categories Cinematical