After sparking a nationwide underage drinking epidemic* with the scene posted after the jump, Spielberg and crew apparently felt compelled to have America's Second-Favorite Alien** encourage responsible alcohol consumption. The result, as documented by Flickr user that geek in the glasses, is a strange "Know Your Limit" Coors-sponsored ad that features E.T. as a bartender.
I haven't been able to confirm that the ad in question is legit and not just a clever Photoshop mock-up, but it looks convincing enough to me. Click through to see the full ad, while you ponder what it means if you've reached the point in your life where you need to take drinking advice from a puppet.