Are you reading this sentence on a MacBook? iMac? iPad? For the millions of people who already own and worship an Apple device, it's no revelation that the objects of their affection are more than mere products. They're cultural signifiers. Status symbols. The physical embodiment of progress, resourcefulness and ingenuity.

Or at least that's what they'll say in 'MacHeads,' the 2009 film that explores the fanaticism -- fine, cult -- of loyal Mac users. The film traces the history of Macintosh beginning with its genesis in the late 1970s, the Ridley Scott-directed 1984 Super Bowl ad that introduced the product to the world and the rise of what would eventually become a worldwide phenomenon. No word yet on if the producers are planning a similar film with the Newton.
categories Documentaries