Most people who abstain from going to the movies seem to do so because of the price. Well, what if you could go see a film for one cent? Yes, one penny. That's the minimum you have to pay for an advance screening of 'Freakonomics' this Wednesday (September 22, 2010). The maximum? $100. Which would you rather? Or might you want to give something in between? Maybe you feel obligated to pay what you're usually charged for a movie?
All you have to do is fill out a quick, anonymous survey so economists can analyze data about what kind of person chooses what kind of cost for him or herself. The questions are mostly related to age, education level, income and how much you usually spend at the movies, if at all regular. Also, you have to be able to get to one of the participating Landmark Theaters in the ten select U.S. cities (the ten big ones).