Maybe viewers found some surprise chills and jolts in 'Saw 3D,' but as far as the box office is concerned, the horror movie's debut played out pretty much exactly as expected. The result was a one-two punch for horror on Halloween weekend, with 'Saw 3D' grossing an estimated $24.2 million in ticket sales, while last week's winner, 'Paranormal Activity 2,' dropped to second place with an estimated $16.5 million.
The 'Saw' franchise, now on it's seventh (and supposedly final) installment, showed signs of dulled teeth last year when the first 'Paranormal Activity' stole much of its box office thunder. 'Saw VI' opened with just $14.1 million toward a total domestic gross of just $27.7 million, both record lows for the series. This year, the 'Saw' filmmakers helped their cause by making the movie in 3D (and ensuring a bonus from glasses rentals), marketing it as the final 'Saw,' and not opening it directly opposite 'Paranormal Activity 2.' (It also helped that there were no other new wide releases this week.) Still, given how played out the franchise is, $24 million was about all anyone expected.