The Movie
: 'Saw 3D,' the seventh and supposedly final film in the gruesome, exceedingly profitable horror franchise, directed by Kevin Greutert (who edited the first five films and directed the last two), and once again starring series stalwart Tobin Bell, despite his character having been dead since the end of 'Saw III.' It is the first 'Saw' film to be offered in 3D.

The Target Audience: With the movie apparently being completely (instead of just mildly) incomprehensible to those who haven't seen its predecessors, it's safe to say that the target audience here is "fans of the 'Saw' franchise."

The Competition: For the second weekend in a row, a horror film has opened without any competition from other new wide releases. With 'Saw' having pretty much owned the last six Halloweens (except maybe last year, when the first 'Paranormal Activity' got in the way), the rest of Hollywood apparently decided to let it have the weekend to itself. Mainly, then, the movie had to deal with 'Paranormal Activity 2,' last weekend's horror holdover, which took a significant, if largely expected, tumble from its impressive opening. The full weekend chart is available in Moviefone's Box Office Report.