The Movie: 'Skyline,' starring Eric Balfour, Donald Faison, Scottie Thompson, Brittany Daniel, and David Zayas, and directed by Colin and Greg Strause. The Strause Brothers are visual effects veterans ('The Day After Tomorrow' and 'Terminator 3' among many others) whose only previous directorial credit is 'Aliens vs. Predator: Requiem,' which is not terribly promising.
The Target Audience: Kids, teens, and undiscriminating action and sci-fi buffs. Mostly male ones.
The Competition: Largely Tony Scott's 'Unstoppable,' which went after the same demographic with more star power and marketing muscle. 'Megamind,' coming off a monster opening, and 'Due Date,' were also still around, making trouble and probably siphoning off some potential viewers. You can get the whole lowdown on the weekend's box office from Moviefone's Box Office Report.
The Number: An estimated $11.7 million. Which seems awfully weak for a major special effects blockbuster, until you consider that 'Skyline''s production budget is reported at $10 million.
I'll give the Strause Brothers this much: they sure stretched that $10 million. If asked to guess at the budget after seeing the film, I would have guessed $60 million, easy – maybe $50, accounting for the lack of expensive actors. Admittedly, it looks pretty great for $10 million and makes this a great investment for Rogue and Universal – even if the film did "underperform" for its genre and profile.