The Movie: 'Harry Potter and the Deathly Hallows: Part 1,' the seventh and next-to-last film in the 'Harry Potter' franchise, directed by David Yates and starring every character actor to ever hail from the United Kingdom.
The Target Audience: Every die-hard, fan and admirer of the most widely appealing series since at least 'Star Wars,' and maybe ever. And their friends and families.
The Competition: Very little, predictably – Hollywood cleared the way for the juggernaut, with only Lionsgate offering 'The Next Three Days' as new counter-programming. It did not end well for 'The Next Three Days,' though it offered Russell Crowe, Liam Neeson, Paul Haggis, and a fun little high concept plot. Nor did it end well for every other film in the top 10, all of which saw at least a 50% drop – more evidence of 'Potter''s insanely broad appeal. For the full lowdown on the weekend's results, check out Moviefone's Box Office Report.