While America recovers from its gluttonous day of giving thanks and dozing off in front of football games, we labor intensively to shine a spotlight on the most outstanding achievements in movie advertising. Forthwith, the weekly trailer awards! (Note: Weekly trailer awards are also tasty as reheated leftovers.)
Most Flagrant Product Placement: 'The Lincoln Lawyer' (in theaters March 18). Matthew McConaughey's title character isn't the "Lincoln lawyer" because he's a gangly bearded giant with an unsightly mole and a fondness for emancipation. He's called that because he's a defense attorney who operates out of his car, which is a Lincoln. The trailer makes both the lawyer and the car appear snazzy and sleek, thus helping to distract the viewer from the fact that under no circumstances would you ever hire a lawyer who operated out of a car.