The number of ads shown before a movie has risen dramatically over the years, almost to the point of exhaustion. Sure, we still complain about sitting for a half hour of ads (sometimes even more) prior to being able to watch the film we paid money to see, but it's something we've all gotten used to. Part of the process, right? Thing is, advertisers still don't feel you're absorbing their product enough during their brief one-on-one time with you, and so they're now exploring different ways to leave a lasting effect (literally) on each and every moviegoer.

BMW, for example, is testing out a new ad in German cinemas that literally burns its logo onto the insides of moviegoers' eyes. Ad Age explains, "Using pioneering new "flash projection" technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments later the audience is asked to close its eyes.

At this point, the audience sees an after-image of the brand that has been created by the flash. The letters "BMW" appear before them, in the same way that you might see a bright spot if you had been looking at the sun and then closed your eyes."

So, yeah. A unique way to share your product with potential consumers? Definitely. But who the hell wants to walk around seeing company logos every time they close their eyes? Dunno, but BMW is pretty stoked about the whole thing.
categories Movies, Cinematical