How did 'True Grit' become the most financially successful movie of the Coen Brothers' career? "We just outwaited everybody," Ethan Coen told The New York Times.
So far, 'True Grit' has earned $89 million at the box office (U.S. only), surpassing their previous high-water mark of $74 million for the Academy Award-winning 'No Country for Old Men.' Their immediate follow-up to that film, 'Burn After Reading,' made $60 million, probably boosted by the presence of Brad Pitt and its promise of madcap comedy, while 'O Brother, Where Art Thou?' grossed $45 million about 10 years ago. The latter picture, which re-cast 'The Odyssey' with escaped convicts in the 1930s accompanied by a jaunty musical score, connected the Coens with a broader audience than ever before, even more than the devoted fans who had previously made 'Fargo' ($24 million), 'Raising Arizona' (nearly $23 million) and 'Blood Simple' ($3.8 million for their 1985 debut, with limited distribution and a tiny budget) modest success stories. The Coens also did pretty well with 'The Ladykillers' ($39 million) and 'Intolerable Cruelty' ($35 million).
What, exactly, makes 'True Grit' so much more popular than their other films?