For the 83rd Oscars ceremony, the Academy didn't want to do things in the usual fashion. That became clear when traditionally comedic hosts like Steve Martin and Alec Baldwin were passed over for the youthful likes of Anne Hathaway and James Franco.
Skewing younger, the Academy didn't bother to show long, adoring speeches to honor Francis Ford Coppola receiving the Irving G. Thalberg Memorial Award. Instead, they played through many levels of Alec Baldwin's mind, and used the freed-up time to show Franco live-tweeting while creating viral Auto-tuning clips of last year's popular movies.
But did it work?