Every year the film and music portions of South by South West merge in 24 Beats Per Second, a category of the film fest devoted to movies about music. This year, however, they'll overlap like never before, thanks to the World Premiere of 'Outside Industry: The Story of SXSW,' a documentary that "follows the four founders as they navigate through the successes, backlash, criticism and even arson to become the biggest music industry event in the world."

If you're attending the fest, the film will premiere on 3/16 at 4:30pm with an encore on 3/19 at noon. But you don't have to wait that long to catch a look at the film-- Cinematical is happy to share a few pics and even a clip from Alan Berg's continuation of his Emmy-winning short film 'South by Southwest: The Business of Music.'