The past decade has seen the window between a film's theatrical release and home video release shrink rapidly, with most films hitting retail shelves mere months after their premieres. It would be impossible to nail down a single, direct cause for this, but there are a number of contributing factors, chief among them Netflix and Redbox, which have made skipping the theater experience easy and convenient.

Well, the times, they are a'changin,' and after so many years of fierce resistance several major studios look ready to move into this brave new world. Variety reports that Warner Bros., Sony, Universal and 20th Century Fox are teaming up to launch Home Premiere, which will act as "the industry's official brand" for on-demand movie releases.

Here's how it would work in a nutshell: Home Premiere will launch via DirecTV (and eventually other providers) and will allow customers to watch movies a scant two months after their release for $30 a pop, with the Liam Neeson action film 'Unknown' and the Adam Sandler comedy 'Just Go With It' being the first films available when the service launches next month.
categories Movies, Cinematical