When we heard Darren Aronofsky was directing a Revlon commercial, we could only imagine the possibilities. Would it be a one-minute exposé on the human condition? Would we be subjected to an overdose a la 'Requiem for a Dream' or a triumphant 'Wrestler'-like story? Would it even make sense? Unfortunately, the ad seems to be like any other straightforward makeup commercial, just with a bit of an artsy twist.

Shot entirely in black and white, the 60-second spot stars actress Jessica Biel along with singer/rapper/producer Pharrell Williams, who also composed the music in the commercial. The ad begins with Biel in a black dress sitting on the bed of some high-end hotel as Pharrell walks down a long, dark hallway. Eventually, she puts on her Revlon Grow Luscious Plumping Mascara, which includes the requisite close-up on the label, as Pharrell steps into the hotel room.

That's it.

Check out the ad after the jump and let us know what you think.
Requiem for a Dream Movie Poster
Requiem for a Dream
R2000
Based on 32 critics

Imaginatively evoking the inner landscape of human beings longing to connect, to love and feel loved,... Read More

The Wrestler Movie Poster
The Wrestler
R2008
Based on 36 critics

Aging wrestler Randy "The Ram" Robinson (Mickey Rourke) is long past his prime but still ready and rarin'... Read More

categories Video, Announcements