When we heard Darren Aronofsky was directing a Revlon commercial, we could only imagine the possibilities. Would it be a one-minute exposé on the human condition? Would we be subjected to an overdose a la 'Requiem for a Dream' or a triumphant 'Wrestler'-like story? Would it even make sense? Unfortunately, the ad seems to be like any other straightforward makeup commercial, just with a bit of an artsy twist.

Shot entirely in black and white, the 60-second spot stars actress Jessica Biel along with singer/rapper/producer Pharrell Williams, who also composed the music in the commercial. The ad begins with Biel in a black dress sitting on the bed of some high-end hotel as Pharrell walks down a long, dark hallway. Eventually, she puts on her Revlon Grow Luscious Plumping Mascara, which includes the requisite close-up on the label, as Pharrell steps into the hotel room.

That's it.

Check out the ad after the jump and let us know what you think.
The Wrestler
Based on 36 critics

An aging wrestler (Mickey Rourke) goads his battered body into handling a comeback. Read More

Requiem For a Dream
Based on 32 critics

Brooklynites (Ellen Burstyn, Jared Leto, Jennifer Connelly) want to better their lives. Read More

categories Video, Announcements