As 3D wanes in popularity with audiences tired of the high-priced gimmick, Michael Bay is promising that 'Transformers: Dark of the Moon' will be worth your extra coin. He's also asked theater owners to make sure that the movie is shown correctly in 3D, since shoddy projection is one of the reasons movie fans have soured on the 3D experience.
Last week, Bay called the chief executives of major theater chains to ask them to show 'Dark of the Moon' with brighter projection so that the 3D looks its brightest and sharpest. That burns out projector bulbs more quickly, but makes a big difference in the visuals.
"If this was having my name on it, I was determined to make it technically perfect," Bay told the New York Times.