Johnny DeppThe movie blogosphere is buzzing with speculation as to why Disney might have scrapped a huge Johnny Depp reboot of 'The Lone Ranger.' The official reason seems to be that the studio thought the project was too expensive, though that hasn't stopped Disney from investing recently in some other lavish and risky projects, like the upcoming 'John Carter' and 'Oz, The Great and Powerful.'

It seems clear that there are several other issues at play here, but one of the basic ones is: no one seems to have a handle on what audiences want to see in a Western -- or even if they want to see Westerns at all.

Or maybe the problem was the werewolves. (More on that below.)