Movie fans complain a lot about the cost of watching films, either in theaters or online. Ticket prices now average about $8 nationwide, and waiting a couple months until they're available on Netflix now costs about twice what it used to, thanks to that service's recent rate hike.

But there are some new alternatives to paying face value for movie tickets or online rentals. In some cases, they involve leveraging the power of social media to get group discounts. Read on to see how some services are offering ways to save money on movies.