I've been raving about '50/50' -- the Jonathan Levine-directed dramedy which stars Joseph Gordon-Levitt as a young man stricken with cancer -- for weeks. Last night, I was asked if I thought it could garner an Academy Award nomination for Best Picture. My initial, knee-jerk reaction? Nope! But, wait: why can't my favorite movie of the year (to date) be nominated for an Oscar? There are a few reasons, but one is the fact that there hasn't been any real discussion of its chances; if nobody is mentioning '50/50' in the same sentence as "Oscar," then it probably can't be nominated, right? Let's change that: welcome to Moviefone's official '50/50' Oscar campaign kick-off!