If you could watch a new film on demand only three weeks after its release, would you want to? What if you had to pay $59.99? Universal and Comcast are trying that exact model out with Brett Ratner's upcoming film 'Tower Heist' after it hits theaters Nov. 4. It's an extension on the video on-demand service Home Premiere announced back in April -- a service directors like Ratner and James Cameron vehemently opposed, saying it would damage the moviegoing experience. With the recent 'Tower Heist' news, Ratner has again released a statement distancing himself from the VOD option.