I. In which I introduce the premise.
Ever since 'Snakes on a Plane,' goes the argument in this essay at Slate, movie and TV titles have become too literal, serving as spoilers for the content. Other current and recent examples: 'Tower Heist,' 'Bridesmaids,' 'Cowboys and Aliens,' 'The Social Network,' 'Step Brothers,' 'Wedding Crashers,' and 'The 40-Year-Old Virgin.' (The author might also have mentioned 'Drive,' 'The Muppets,' 'The Smurfs,' and 'A Very Harold & Kumar Christmas.') Such titles, the article argues, are a triumph of marketing over content and indicate a severe lack of creativity on the part of our filmmakers. To which I have to respond with a giant, "Yes, but..."