As you've probably heard by now, pop icon Madonna will lead the halftime show at Super Bowl XLVI in on Feb. 5, 2012 -- the same weekend that her directorial effort, 'W.E.' arrives in theaters for wide-audience consumption. ('W.E.' will enjoy a one-week limited awards-season run starting on Friday.) It's a stroke of marketing genius on two levels: not only does Madonna and 'W.E.' distribution studio The Weinstein Company get the full compliment of free press that performing at the Super Bowl offers, but 'W.E.' can be positioned as a bit of counterprogramming during a weekend dominated by smelly dudes both on the field and on the couch. Win win! Though little else should be expected from TWC head honcho Harvey Weinstein, a master of marketing and buzz, who has possibly enjoyed his best year yet. To wit:
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categories Movies, Awards