'Mission: Impossible — Ghost Protocol' and 'Young Adult'

Movies don't all cost the same to make. 'Mission: Impossible - Ghost Protocol' reportedly cost $145 million to make, plus tens of millions more for prints and advertising, while 'Young Adult' cost a reported $12 million to make and spent a fraction of the Tom Cruise spectacle's cost on marketing. Yet both movies have the same ticket price at your multiplex. In fact, uniform pricing has been the policy at American movie theaters for 40 years, and hardly ever does anyone think to ask why.