It looks like the braintrust at Paramount has taken a page out of Harvey Weinstein's handbook. Just a day after the Weinstein Company head honcho told the Los Angeles Times that he shifted the release date of the Tom Hardy and Shia LaBeouf-led drama "The Wettest County" from its April release date to Labor Day weekend because, "If you go to a line at the ArcLight nobody would know who [Tom Hardy] is. [...] He's going to be a huge movie star by August," Paramount has done something similar with "Hansel & Gretel: Witch Hunters."

Originally scheduled for a March 2 release, the film has moved all the way back to Jan. 11, 2013, in an effort to take full advantage of Jeremy Renner's ever-expanding international star power.

"This should really set up the international," a studio executive told Nikki Finke at Deadline. "Jeremy Renner's international profile should be in great shape after being in 'Mission: Impossible 4' now, then 'The Avengers' in May, then 'The Bourne Legacy' in August. As this past weekend shows, January is great play time internationally, and we haven't done too bad domestically in January, either."

Starring Renner and Gemma Arterton, "Hansel & Gretel" is a retelling of the famous fairytale, but with an older Hansel and Gretel and lots of artillery.

[via Deadline]
categories Movies