It looks like "Stretch Armstrong" will reach into theaters (ding!) after all, but without Taylor Lautner. Relativity Media and Hasbro announced a partnership on Monday that would bring the action figure to the big screen, though no casting is currently in place.Back in February of 2010, when "Stretch Armstrong" was set up at Universal with producer Brian Grazer, the "Twilight" star was discussed as a possible lead. Now, Relativity and Hasbro will embark on a new search to find Armstrong, an action figure that was first created in 1976.
"We are absolutely thrilled to partner with Hasbro, a company whose global reach and ability to innovate has made them immensely successful in the arena of brand re-imagination-- as evidenced by their legacy of creating such franchises as 'Transformers' and 'G.I. Joe,'" said Relativity co-president Tucker Tooley in a statement to Variety.
In addition to the two franchises mentioned by Tooley, Hasbro also has "Battleship" coming out later this year, through Universal. The toy company has seen its co-productions gross nearly $3 billion in worldwide grosses since "Transformers" was released in 2007. Translation: expect to buy your kids plenty of Stretch Armstrong toys when the film is eventually released on April 11, 2014.
[via Variety]
categories Movies
