Follow the yellow-brick road ... by hot-air balloon?

The first poster for "Oz the Great and Powerful," Sam Raimi's "Wizard of Oz" origin story, has arrived. The initial picture imagines a fantastical far-away land, filled with rolling green pastures, shiny emeralds and one gigantic tornado.

The movie, which stars James Franco as the titular character, follows a small-time magician Oscar Diggs (Franco), who ends up being whisked away to the land of Oz. There, after encountering three witches -- Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams) -- he attempts to transform himself into a powerful wizard.

In addition to exploring the backstory of "The Wizard of Oz," one that came to life in the 1939 film starring Judy Garland, director Sam Raimi plans on honoring the original movie with a few black-and-white sequences. As "Oz" actress Joey King revealed to TeenSpot earlier this year, "We're doing the same thing as the first 'Wizard of Oz,' we're making it black and white in the beginning and then [it gets] colorful when we enter the Land of Oz."

You can check out the vibrant poster for "Oz the Great and Powerful" below. The movie hits theaters nationwide on March 8, 2013.

(Click to enlarge)oz the great and powerful poster
categories Movies