
According to a report in the Hollywood Reporter, a new company called Prima Cinema is offering people with the cash this exclusive, unprecedented chance. To explain: Prima (which is backed by both Universal Pictures and Best Buy Capital) installs a special box in your home, if you have the right home theater set up. This box will cost you $35,000. The box allows films to be projected and, more importantly, to be securely delivered over the internet. Then, for select movies (only a handful of which have been made available), you purchase a 24-hour viewing window for $500. Sadly, you have to pop your own popcorn.
This is a kind of super deluxe version of a distribution model that has been talked about and tinkered with for the past few years, allowing movies that premiere in the cinema a premium window in your very own home. The Hollywood Reporter notes that in 2011, Universal made releases available on DirecTV for $30 a mere 60 days after their theatrical bow, but the experiment immediately faltered. While it is obviously out of the price range for most Americans, this is a convenient luxury for the incredibly wealthy, including, according to the report, Seth MacFarlane. Should we all meet over at his place tonight for "Jurassic Park" 3D? Bring your own glasses.
[via THR]

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categories Movies