J.J. Abrams at the 'Star Trek Into Darkness' Live-Streaming in Tokyo on August 13, 2013Keith Tsuji/Getty Images

"The book is just the beginning."

That's what the newest trailer for "S." promises, and we'd expect nothing less from J.J. Abrams's Bad Robot. When the first teaser for the project appeared, we weren't sure what it was for. A movie? An adaptation of Stephen King's "11/22/63"? An extreme body modification ritual where everyone has to get his or her mouth sewn shut? A few more details have come out, in addition to the following trailer, but it sounds like the sort of book that will only make sense until you have it in your hot little hands.

Because "S.," from author Doug Dorst ("The Surf Guru," "Alive in Necropolis"), is a seriously meta novel.

"'S.' is basically about the relationship between a grad student named Eric and a college senior named Jennifer," writes Entertainment Weekly's Jess Cagle. "They trade notes in the margins of a (fictional) 1949 novel by a mysterious author named V.M. Straka. 'S.' contains the novel within the novel; copious handwritten notes between Jennifer and Eric ('a conversation that plunges them into the unknown,' according to the book jacket); and dozens of pieces of ephemera between the pages like newspaper clippings and a napkin with a map drawn on it. ('S.' will come shrink-wrapped so none of this extra material falls out.)"

"S." should appeal to fans of genre-bending fiction, and it's definitely the kind of thing that will make lovers of physical books rejoice. Hey, if Abrams can reboot "Star Trek" and "Star Wars," why not the publishing industry?

"S." hits shelves October 29.

[via Deadline, EW]
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